For practice owners

Dental Office Valuation & Appraisal

A plain-language guide to how dental practices are actually priced — so you know your number before anyone else names it for you.

Book — $49

Get the Book — $49

Most owners learn their practice value from a buyer

By then, the number is already framed to the buyer advantage. This book explains the same methods appraisers and DSOs use — EBITDA multiples, cash flow, and goodwill — so you walk into any valuation conversation knowing how the math works.

What is inside

How buyers put a price on your practice

The factors that actually move a dental practice valuation, before and after DSO involvement.

EBITDA multiples, explained

What multiple your practice earns, why it varies, and how the adjusted EBITDA number is built.

Cash flow analysis

How buyers read your cash flow to separate real, durable earnings from one-time noise.

Goodwill and intangible value

Where the value beyond equipment and collections comes from — and how it is defended or discounted.

What buyers actually price

The factors that raise or lower your number, and how DSO involvement changes the calculation.

Who it is for

  • Owners planning an exit in the next one to five years.
  • Owners who simply want to know what their practice is worth today.
  • Anyone in a DSO or buyer conversation who wants to check the math.
  • Advisors who want a plain-language reference to share with clients.
About the author

Pete Volk

Pete is a dental industry veteran with more than 20 years across DSO strategy, dental office design, and practice valuation, and the founder of Dental Strategy Institute. He has advised some of the largest dental groups in North America. DSI publishes plain-language books, tools, and courses that give dental professionals the strategic edge the industry has long lacked.

Frequently asked questions

Questions owners ask about practice value

How are dental practices valued?

Most valuations combine a multiple of adjusted EBITDA with a review of cash flow and goodwill. The book walks through each method and how they fit together.

What EBITDA multiple do dental practices sell for?

Multiples vary widely by size, profitability, growth, and buyer type, which is why a single headline number is misleading. The book explains what pushes a multiple up or down so you can estimate your own range.

What is goodwill in a dental practice sale?

Goodwill is the value beyond tangible assets — patient base, reputation, systems, and location — that a buyer pays for because it produces future earnings.

How does a DSO change my practice value?

DSO involvement changes both the method and the structure of a deal, often shifting value into earn-outs and rollover equity. The book covers how the calculation differs before and after DSO involvement.

Is this legal or financial advice?

No. It is educational content on valuation methods, not a formal appraisal or financial advice for your specific practice.

Know your number before anyone names it for you

The plain-language guide to how dental practices are priced — $49.

Get the Book — $49