Turn Your Hygiene Skills Into a Practice of Your Own

Orofacial myofunctional therapy is a cash-pay specialty in short supply—and it draws on everything you already do. This is the complete roadmap and toolkit for making the move.

Get the Book + Toolkit Bundle — $47Free: Is it legal in your state? →

By Pete Volk, Dental Strategy Institute · clinical review by Susan Volk, RDH


Start with the question every hygienist asks first

Direct-access rules vary state by state. Get the free 50-state Scope-of-Practice Quick Reference (ADHA, February 2025) and see exactly where you stand—before you invest a dollar.

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Choose your path

The Book

$29

The complete guide: the clinical science, choosing a certification, the evidence, pricing, referral networks, scope, and building a sustainable caseload. 150+ pages, with figures and a 50-state scope table.

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The Bundle

$47

BEST VALUE

The book plus the full Practice Toolkit—everything, together. The complete launch kit.

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The Toolkit

$29

Five working tools: the Practice Calculator Suite (Excel), Companion Workbook, Clinical Forms & Templates Pack, Home-Exercise Library, and Marketing & Referral Toolkit.

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Why myofunctional, why now

  • A real supply gap. Credentialed providers number in the thousands against a patient population in the millions. In most markets you meet unmet need, not fight for share.
  • Your skills already fit. The tongue, lips, palate, occlusion, airway—you assess these every day. This work just asks you to see them through a functional lens.
  • A calmer, cash-pay model. Longer sessions, fewer patients a day, package pricing—established programs commonly run $1,500–$3,500.
  • Referral-driven growth. Orthodontists, pediatric dentists, ENTs, and sleep physicians actively look for providers they can trust.

What the toolkit does

  • Set a defensible fee from your income goal, overhead, and hours
  • Size your startup budget and 3- and 6-month reserve
  • Project a realistic 12-month revenue ramp
  • Estimate quarterly taxes and test an LLC-vs-S-corp election
  • Launch with ready-to-brand intake, consent, assessment, progress-note, and referral forms
  • Send patients home with a printable exercise program and tracker
  • Open referral doors with a one-pager, website copy, a lunch-and-learn outline, and an email sequence

Questions

Is this within my scope of practice? It is state-specific—start with the free Scope Quick Reference, and the book walks you through verifying with your board.

Do I need to quit my hygiene job? No. Most practitioners start part-time and transition as the caseload grows.

Is it cash-pay? Almost always. The book and calculators are built around that model, with superbill and HSA/FSA guidance included.

What is the difference between the book and the toolkit? The book is the guide; the toolkit is the working files—calculators, forms, handouts, and marketing templates. The bundle is both.

The field needs you. Your city's referral network is waiting.

Get the Bundle — $47

Prefer just the book? Get it for $29 →

Educational content and planning tools; not legal, tax, or clinical advice. Verify scope of practice with your state board.