The Insurance-Free Practice
The complete playbook to stop letting insurers run your practice — and collect 95 cents on the dollar instead of 65.
Book — $39
Get the Book — $39You built a practice. An insurance company is running it.
PPO write-offs quietly decide your fee schedule, your production, and your margin. Most owners have never calculated what that participation actually costs them — or mapped a realistic path out. This book is that path.
From PPO-dependent to independent
A step-by-step playbook for reducing insurance dependence without losing the patients you want to keep.
What PPO participation truly costs
Calculate the real dollars every contract writes off, so you can decide with numbers instead of fear.
A membership plan patients join
Design an in-house membership plan that gives patients a reason to stay when you step back from insurance.
Exit contracts the right way
Drop the plans that cost you most while keeping the patients who value your care.
Collect 95 cents on the dollar
Rebuild the economics of the practice so more of every fee you earn actually reaches your bottom line.
Who it is for
- Practice owners tired of watching insurers set their fees.
- Owners considering a move to fee-for-service or a hybrid model.
- Anyone who has never calculated the true cost of PPO participation.
- Doctors who want a realistic, patient-friendly exit plan — not a leap of faith.
Questions owners ask before dropping PPOs
It is the sum of every contractual write-off across your patient base — the gap between your full fee and the negotiated rate. On a heavy PPO mix that can mean collecting closer to 65 cents on the dollar, and the book shows how to calculate your own number.
It is a subscription your practice offers directly to patients — a flat annual or monthly fee for preventive care and discounts — that replaces the role third-party insurance plays for cash and PPO patients.
Many practices retain the majority of the patients they want by sequencing the exit, communicating clearly, and offering a membership plan. The book covers how to do it in stages rather than all at once.
No. It is educational content on practice economics and models, not legal, financial, or tax advice for your specific practice.
Stop letting an insurer run your practice
The complete playbook to reduce insurance dependence and keep more of what you earn — $39.
Get the Book — $39